Forgive me for thinking out loud here…
Whether I like it or not, the fact is that many people find out about new things on social media. As someone who is developing projects - at the moment, specifically, a publishing company - I need to put myself in front of people. Social media seems like the obvious way to do that.
But… I know how much time a person can waste on social media. And time is precious to someone in a creative profession, especially time alone, deep in thought.