Back to social?

Forgive me for thinking out loud hereโ€ฆ Whether I like it or not, the fact is that many people find out about new things on social media. As someone who is developing projects - at the moment, specifically, a publishing company - I need to put myself in front of people. Social media seems like the obvious way to do that. Butโ€ฆ I know how much time a person can waste on social media. And time is precious to someone in a creative profession, especially time alone, deep in thought.